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Caterpillar Announces New Organizational Structure for Mining and Customer and Dealer-Facing Divisions; Focus on Innovation and Data Analytics Remains a Key Priority

UnknownBuilding on its 90-year history of providing unmatched product support around the world, Caterpillar Inc. (NYSE: CAT) today announced reorganization in its dealer and customer support divisions. These changes are designed to improve and speed the delivery of customer support while simplifying the way Caterpillar interacts with its global dealer network.

“These organizational changes will drive needed simplicity to the business, further enabling us to meet customer and dealer needs by becoming more nimble, lean and responsive,” said Rob Charter, Caterpillar group president with responsibility for Customer & Dealer Support. “Our dealers are the best in the industry when it comes to knowing and serving our customers. These changes will help Caterpillar increase accountability at the divisional level and continue to differentiate the Caterpillar business model from our competitors.”

The company is also placing added executive office emphasis on three strategic initiatives – data analytics, digital and innovation capabilities; Lean Transformation; and the Across the Table initiative. Having this additional, executive office focus complements the new structure of Caterpillar’s customer and dealer-facing divisions.

Mining Division Changes  

As previously announced, Chris Curfman, vice president with responsibility for Caterpillar’s Mining Sales & Support Division is retiring, effective December 31, 2015. His division will be integrated into the existing Global Mining machine business divisions. Bringing product, operations, sales and marketing organizations together in both the surface and underground mining applications aligns well with our customers and will also enable a more effective cost structure in a challenging mining environment.

The surface mining sales and support teams will join the Hauling & Extraction Division, which will be renamed the Surface Mining & Technology Division, led by Caterpillar Vice President Tom Bluth.

The underground mining sales and support teams will join the Material Handling and Underground Division, led by Caterpillar Vice President Denise Johnson.

Customer and Dealer-Facing Organizational Changes   

The company is reorganizing divisions across the company into a new structure that will improve efficiency and reduce complexity. This new organizational structure will enable the company to more quickly deliver on its previously announced Across the Table goals.

“Our team will be more responsive, agile and better positioned to work with our dealers as we serve our customers,” Charter said.

  • Distribution Services Divisions – the primary interface with our dealers, these divisions will remain but be reduced to two from three. The two groups will maintain sole responsibility for dealer development and performance, succession and continuity, along with portfolio management, operational excellence and Across the Table strategy execution.
    • Asia Pacific, CIS, Africa & Middle East Distribution Division, Vice President Raymond Chan – covers dealers in Asia-Pacific, CIS, Africa and the Middle East.
    • Americas & Europe Distribution Division, Vice President Phil Kelliher – covers dealers in North and South America and Europe.
  • Global Aftermarket Solutions Division, Vice President Nigel Lewis – new organization created to accelerate the growth of aftermarket sales and service solutions. This organization combines the aftermarket sales and marketing resources, with a focus on improving and growing aftermarket sales and service for Resource Industries, Construction Industries and Energy & Transportation, including Cat Work Tools and Cat Reman products.
  • Wear Components & Aftermarket Distribution Division, Vice President Doug Hoerr – new division that merges the design and manufacturing of components and aftermarket distribution into one division to enhance the company’s focus on components availability and inventory improvements. This organization will be closely aligned with the Global Aftermarket Solutions Division to ensure product offerings meet or exceed customer and dealer expectations.
  • Marketing and Digital Division, Vice President George Taylor – newly created division that builds on the current Analytics & Innovation Division. Taylor, who has also been named Caterpillar’s Chief Marketing Officer, and his team will establish a go-to-market strategy for the integration of data analytics, providing state-of the-art solutions and support for customers and dealers. In addition to the digital transformation of the dealer and customer experience, the division’s functions include global brand management, marketing, rental services and retail sales development.
  • Sustainable, Work Tools & Industry Solutions Division, Vice President Greg Folley – new division that brings together the sustainable businesses of Cat Reman and Caterpillar Safety Services with the company’s machine attachment business – Cat Work Tools (design and manufacture). The new division also includes two external sales groups, Cat OEM Solutions and Defense and Federal Products.

Construction Industries Update

In addition to these changes, the Global Construction & Infrastructure Division, led by Vice President Paolo Fellin, has added responsibilities. As part of the company’s move to improve its dealer and customer coverage model, the division will also assume sales responsibilities for work tools, industrial and waste, paving and forestry products, as well as responsibility for heavy rentals.

The above moves will be effective November 1, 2015.

 About Caterpillar
For 90 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. Customers turn to Caterpillar to help them develop infrastructure, energy and natural resource assets. With 2014 sales and revenues of $55.184 billion, Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company principally operates through its three product segments – Construction Industries, Resource Industries and Energy & Transportation – and also provides financing and related services through its Financial Products segment. For more information, visit To connect with us on social media, visit

CAT Seventh Installment of the Built For It Trials Series

UnknownIn the, Seventh Installment of the Built For It Trials Series, actor and Europe’s reigning Strongest Man, Hafthor “Thor” Bjornsson plays an epic game of tug of war against a Cat D10T Track Type Tractor. The video is set in Iceland, with brutal weather conditions and limited daylight. Will Thor, who stands 6-feet-9-inches tall and weighs 400 pounds be able to defeat the 77-ton machine? Not without the help of 250 fellow Icelanders!

You’ve seen Cat® machines move mountains. Now, in the latest short film in the Built For It™ Trials, you’re going to see a mountain of a man move a Cat machine.

Shot outside of Reykjavik, Iceland, in brutal weather conditions with limited daylight, the video pits strongman and actor Hafthor “Thor” Bjornsson—whom you may recognize from a popular TV series—against a Cat D10T Dozer in an epic tug of war.

A native of Iceland who won Europe’s 2015 Strongest Man competition, Thor stands 6-feet-9-inches tall, weighs nearly 400 pounds and holds several Guinness World Records for strength. Still, it’s a struggle for him to compete against the 77-ton D10T—until about 250 of his fellow Icelanders and one very determined young girl join him on the rope.

In addition to highlighting Iceland’s strongman culture, which dates back to the time of the Vikings, “Tug of War” showcases Caterpillar’s roots—featuring a machine descended from the track-type tractors that gave the company its name 90 years ago. And it proves we’re serious when we say our products are designed to take on anything, anywhere, anytime.

Watch the video to see the sense of joy and accomplishment Thor and his countrymen and women get from winning the battle against one of the world’s most iconic machines. It’s a reminder that Cat dealers and Cat products always do what it takes to help our customers achieve their own victories.

To watch the video, please click on this link:

Additional resources on “Tug of War” are available on or by clicking on these links:

Behind-the-Scenes video
About “Tug of War”
Behind-the-Scenes story

CASE Sponsored Labor of Love Music Festival” Raises $10,000 for Wounded Warrior Project

CASE_LaborOfLove_Lockup_r5_w_CASE_LogoVeterans Outreach of Wisconsin raises an additional $1,266 through 50/50 raffle; CASE donates five barrels of food to organization.

The first ever “Labor of Love Music Festival”, hosted by CASE Construction Equipment on Labor Day 2015, raised $10,000 for Wounded Warrior Project through ticket sales, a silent auction and a percentage of on-site beverage sales donated by the Racine Civic Centre. CASE employees also donated five barrels of food to the Veterans Outreach of Wisconsin, who raised an additional $1,266 through a 50/50 raffle held at the event. Attendance was estimated at 2,000.

CASE launched the festival to raise money for Wounded Warrior Project, and to highlight the role that returning veterans can play in filling skilled jobs in the construction and manufacturing industries.

Kip Moore at CASE Labor of Love

Kip Moore at CASE Labor of Love

“We were overwhelmed by how the community responded. The Labor of Love Music Festival was launched to help fill the gap of skilled workers in the construction and manufacturing industries by matching them up with veterans coming back from service. In addition to raising funds at the event, we also raised awareness to local resources and our job matching website,” said Athena Campos, senior director of marketing – North America, CASE Construction Equipment.

CASE_Labor_of_Love_CrowdVeterans looking for jobs in these industries can begin their search via the CASE website at Veterans looking for jobs in these industries can begin their search via the CASE website at

“We owe a great deal of gratitude to our sponsors, Racine’s public officials and to Kip Moore, Bella Cain and Run Carolina for putting on an amazing show,” said Campos.

For more on the festival, visit Highlights include a powerful performance of the original song “Heroes” by Wounded Warrior Project representative Sal Gonzalez Jr. (, and photos and videos from other event partners.