Monthly Archive for May, 2010

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Construction Marketing Association (CMA) Launches

A professional association was recently launched for marketing managers and executives in construction-related industries. The Construction Marketing Association (CMA) provides professional development resources, networking and recognition in North America.

A continuing education division, the Construction Marketing Institute (CMI), will offer a Certified Construction Marketing Professional (CCMP) certificate and designation, along with several marketing training programs.

Association members can access extensive marketing and construction-related resources and information, a member directory and member profiles, and a career center with job postings.

In addition, the Construction Marketing Association will host the annual CME STAR™ Awards recognizing construction marketing effectiveness across over 90 categories with a certificate and statuette.

Founder and Chairman Neil M. Brown, a construction market veteran from both client and agency-side, identified the need for a niche-focused professional group after years of participation in such marketing associations as the American Marketing Association (AMA), and the Business Marketing Association (BMA).

“Specialized professional groups are common in Europe, and in North America for other marketing categories like healthcare and finance. Our focused resources will make the CMA attractive to both employers and marketing staff of construction brands,” states Neil Brown.

Hyundai Construction Equipment U.S.A., Inc. Is Now Construction Equipment Americas, Inc.

Hyundai is delighted to announce that Hyundai Construction Equipment U.S.A., Inc. (HCEUSA) which is headed by Mr. John Lim, President, has changed its corporate name to Hyundai Construction Equipment Americas, Inc. effective May 10th, 2010.

In December 2009, HCEUSA’s parent company, Hyundai Heavy Industries expanded the HCEUSA’s operational reach to cover all of North, Central and South America.  To better reflect our operational expansion covering all of the Americas, Hyundai has changed our corporate name to Hyundai Construction Equipment Americas, Inc.

“The official name change better reflects our expanded operations in all of the Americas.  There are still some small hurdles to overcome as there are with any expansion, but we feel the heavy lifting is behind us and we are well on our way.” – Kirk Gillette, Vice President of Hyundai Construction Equipment Americas, Inc.

The company’s new URL is:

New Featherlite Model 3112 Performs Multiple Hauling Tasks

Featherlite’s trailers perform many tasks from hauling cars to skid loaders to landscaping equipment and more, and Featherlite’s newest trailer, open car hauler Model 3112, is a master of all. This new 3112 “multi-tasker” is a gooseneck version of Featherlite’s popular Model 3110 bumper pull trailer and is suited for use by car enthusiasts, contractors, landscapers and farmers or for everyday hauling.

Available in 20, 24, 26 and 30-feet lengths and measuring 8 feet 6 inches wide, Model 3112 features two 7-feet long ramps that store underneath the trailer. Model 3112 is equipped with stainless steel swivel “D” tie downs for easily securing cargo, removable fenders with stainless steel fender latches and a skid resistant, durable aluminum extruded floor. The rear of the trailer features sleek and highly visible LED lights. Model 3112 is comparable to many flatbed trailers but offers a lower loading height. With its gooseneck configuration, the Model 3112 is available in longer lengths in comparison to Featherlite’s bumper pull Model 3110.

Optional features for the 3112 include the skid loader package, full width fold-up rear ramp, aluminum toolbox, winch with remote control and recessed tire storage. The 24’ Model 3112 is also available with Featherlite’s power lift tilt package that easily raises and lowers the trailer by an electric lift.

“Featherlite’s new Model 3112 is designed to be extremely versatile, easy-to-tow and full of great features and options,” Featherlite National Sales Manager Randy Lewis said. “Plus, Featherlite’s aluminum trailer construction gives owners unmatched durability and performance that can last for many years of hauling.”

Three SITECH Technology Dealers Established To Serve Texas And Oklahoma Heavy And Highway Contractors

Trimble announced today that SITECH Texoma, SITECH Tejas and SITECH Southeast Texas have been established to serve heavy and highway contractors in Texas and Oklahoma. The three SITECH Technology Dealers join the premier network of SITECH dealerships—the first fully dedicated global distribution network offering the most comprehensive portfolio of construction technology systems available to the heavy and highway contractor.

SITECH Technology Dealers represent Trimble and Caterpillar machine control systems for the contractor’s entire fleet of heavy equipment regardless of machine brand, along with Trimble’s portfolio of Connected Site™ solutions—site positioning systems, construction asset management services, software and powerful wireless and Internet-based site communications infrastructure.

The experienced construction professionals at each SITECH Technology Dealership can advise contractors on the appropriate construction technology solutions to utilize, and can provide high-quality local customer service, personalized training and technical support. As authorized dealers for Trimble site-wide solutions and Caterpillar’s machine control systems, the SITECH Technology Dealers understand how to apply innovative construction technology to help solve a variety of contractors’ construction challenges. Leveraging technology, contractors can gain greater insight into their operations, enabling them to lower operating costs and improve accuracy, safety and productivity.

Through the adoption of construction technology, contractors can experience new levels of productivity that enable more competitive bidding on projects. The global network of SITECH Technology Dealers offer the most advanced and complete set of tools to revolutionize the construction workflow.

Trimble is establishing SITECH Technology Dealers in the Americas, Europe and Asia/Pacific regions. SITECH Texoma, SITECH Tejas and SITECH Southeast Texas will serve heavy and highway contractors involved in a range of earthmoving applications such as the construction of roads, highways, railways and airports as well as site prep for large commercial, industrial and residential projects throughout Texas and Oklahoma.

Cat Auction Services Returns To Des Moines, Iowa, For June 17 Auction

Cat Auction Services, recognized the world over for its commitment to building customer loyalty, has announced it will hold an unreserved public auction in Des Moines, Iowa, on Thursday, June 17. Coming on the heels of auctions in Houston, Texas, and the Twin Cities, Minn., the Iowa auction returns Cat Auction Services to the city of its inaugural auction in late 2008. The event will be held at McAninch Corporation (4001 Delaware Avenue, Des Moines, Iowa) and will include a broad assortment of heavy equipment from a number of manufacturers. The auction will begin at 9 a.m. local time.

Featuring a wide variety of excavators, track-type tractors, ag tractors, loaders and trucks, among other equipment, the Des Moines event is expected to draw bidders from across the United States and around the

world. Interested buyers are invited to view the entire equipment list online prior to the event by visiting Real-time online bidding will be available on the day of the auction through the company’s website. Participants are invited to register early and access inspection reports on the equipment.

Cat Auction Services President Rick Albin said, “We’re thrilled to be coming back to Des Moines to the site where we kicked everything off a year-and-a-half ago. As a company, we’ve come a long way in a short amount of time – our audiences have grown significantly larger, we’ve drastically improved our online bidding system and the services and products we provide have expanded. But our commitment to providing buyers and sellers with the best auction experience possible has not – and will not – change.”

Albin noted that the feedback the company has received surrounding its auction-theater setup and innovative Leaderboard™ display has been very positive. “We’re hitting all of our targets and the support we’ve received from buyers and sellers alike reinforces the fact that we’re delivering on our promise to provide great value to all involved. Our offerings – including our detailed inspection reports and warranty options – quite simply have no equal. And the wide range of exclusive Caterpillar services we provide give our buyers more options, more flexibility and more confidence than anyone else can provide.” Albin stated that more than 230 pieces of equipment have been consigned to the Iowa auction and more items are being added weekly – many of which qualify for an extended Equipment Protection Plan.

In addition to offering on-site bidding, Cat auctions attract thousands of bidders online. Through Cat

Auction Services’ proprietary online bidding system, the company is able to tailor the experience to match that of its on-site participants. Albin said, “Honestly, there’s nothing quite like the thrill of an on-site auction – it’s an exciting, fast-paced event. But recognizing that a huge number of our customers are following us online, we’ve done absolutely everything in our power to bring that level of energy to the Internet, ensuring everyone is a part of the action.”

Cat Auction Services entered the heavy equipment auction arena in late 2008 and has been active across the country. Reviews from all corners have been positive, and the auctions have drawn buyers from 49 states and nearly three dozen countries.

By conducting auctions that provide value to both the buyers and sellers, Cat Auction Services complements and enhances the relationship between Cat dealers and their customers. Cat Auction Services was formed through a unique partnership of Cat dealers with the endorsement of Caterpillar, Inc. The addition of a proprietary auction arm to the portfolio of services available to Cat customers and others in the heavy equipment industry builds upon the company’s existing customer loyalty. More information about the company can be found at