Tag Archive for 'construction equipment rental dealers'

LiuGong North America Continues to Expand Dealer Network in U.S.

LiuGong North America has appointed five new construction equipment dealers in the U.S. recently, expanding their ever-growing dealer network. These dealerships provide the LiuGong and Dressta brands to areas of the country that previously did not have the opportunity to put them to the test.

Malvese Equipment Company, Inc., Long Island’s oldest distributor of power equipment, now carries the LiuGong and Dressta brands. Malvese provides sales, service and parts from their locations in Hicksville and Riverhead New York.

Mechanical & Irrigation Solutions (MIS), of Yuba City, Calif., was founded in 2008 by Jas Thiara. MIS offers LiuGong machines throughout Northern California from their locations in Olivehurst, Sacramento, Redding, Chico, Yuba City, Marysville and the surrounding communities.

JPS Equipment Rental provides heavy equipment rental, now including LiuGong and Dressta machines, from their locations in Bossier City, West Monroe, Alexandria, and Gonzales in Louisiana, as well as their El Dorado, Ark., store.

Big Red, Inc., now offers LiuGong and Dressta construction equipment from their locations in Charleston, S.C., and Savannah, Ga. They also offer the LiuGong forklift and material handling line to their customers.

Rifle Equipment, LLC, of Rifle, Colo., has served the area since 2003.  The city is located roughly halfway between Aspen and Grand Junction. The dealership has represented both the LiuGong and Dressta brands since October of 2019.

About LiuGong North AmericaLiuGong Construction Machinery North America, LLC, a subsidiary of Guangxi LiuGong Machinery, is headquartered in Katy, Texas.  For more than 60 years, LiuGong has been manufacturing machinery for the global construction equipment and material handling markets.  LiuGong’s brands can trace their lineages back over 100 years in the United States.  

For more information, go to www.liugongna.com/partnerprogram.

The American Rental Association unveils new brand identity

A new day, a new brand … Modern. Relatable. Collaborative.


For the first time in more than 40 years, The American Rental Association (ARA) proudly unveils a new brand identity to reflect the evolution of the equipment and event rental industry. The move is part of an extensive branding initiative designed to carry the association forward in better serving its members and representing a community of equipment and event rental professionals.

“In order to effectively support this ever-changing and growing industry, we knew we needed to modernize our brand and our communications. As more second-, third- and fourth-generation owners get involved and the large national companies expand, it was necessary for us to evaluate the association’s role and determine how we can best support the industry. This is one step toward enhancing our relevance and value to all who are part of this unique rental community,” says Tony Conant, ARA CEO.

In 2017, the ARA board of directors approved the formation of the ARA Brand Committee to guide the association through a rebranding process. Committee members represented all three segments of the equipment and event rental industry. The goal was to create a cohesive family of brand marks that would work and read well in all facets of communications, represent the entire rental industry and speak to the values of our young professionals and future leaders of the association.

The rebranding process also led to a new positioning statement for the association: ‘Advancing the equipment and event rental community’. “Our previous identity recognized the members who specialize in equipment rental, but it didn’t specifically speak to those in the party and event segment,” says Conant. “Furthermore, the term ‘community’ is an accurate reflection of who we are as rental professionals and how we operate, like a community of helpful, like-minded people”

All facets of the association’s identity were evaluated during the rebranding process. Updates include new logo marks for ARA Insurance, ARA Foundation, Rental Management and the industry’s annual trade show and convention. During the research, it was discovered that the name ‘The Rental Show’ did not have brand equity and that ARA members didn’t feel that the show was closely aligned with the association. Effective with the rebrand, the new name and accompanying logo for the industry’s premier event is The ARA Show.

The new ARA brand mark reflects a modern and approachable look in terms of color, typeface, and design while paying homage to the previous logo. “We’re focused on continuing the development of the association with a brand update that builds on our rich history of being a unique platform where rental professionals can learn, share ideas and give back to our industry,” says Conant.

About ARA: (www.ARArental.org) The American Rental Association, Moline, Ill., is an international trade association for owners of equipment rental businesses and the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment. ARA members, which include more than 10,000 rental businesses and more than 1,000 manufacturers and suppliers, are located in every U.S. state, every Canadian province and more than 30 countries worldwide. Founded in 1955, ARA is the source for information, advocacy, education, networking and marketplace opportunities for the equipment and event rental industry throughout the world.