Tag Archive for 'construction marketing'

Fraley AEC Solutions Tightens Market Focus, Rebrands as Fraley Construction Marketing

Fraley AEC Solutions, launched in June 2014 to provide marketing and communications services to the Architecture, Engineering, and Construction (AEC) industry, has narrowed its market focus to the construction industry. The consultancy will rebrand and begin operating as Fraley Construction Marketing, effective January 1, 2017. The ownership, management, team, services, contact information, and remain unchanged.

“Fraley Construction Marketing is essentially doubling down on the construction market, which has been our core area of expertise,” said Owner Brian M. Fraley. “The truth is that most marketing agencies and consultants, even those that claim to occupy this niche, serve multiple market sectors. This will be a bona fide construction marketing pureplay.”

Fraley has not only provided marketing, communications, and editorial services to construction firms during his 20-plus career; he has

Brian M. Fraley, Owner of Fraley Construction Marketing.

also worked alongside of them in various capacities such issues as government agency and political liaison, construction safety, payment, design-build, transportation funding, specification changes, and more.

Streamlining the focus from three distinct market segments to one will allow Fraley Construction Marketing to better serve its clients. “The construction industry is very complex in its own right, from construction equipment dealers and manufacturers, to contractors, to material suppliers, technology firms, and more,” said Fraley. “Narrowing our focus to the construction industry that 86 percent of our clients occupy will allow us to more deeply understand the challenges they face.”

Click here to read the official announcement from Fraley Construction Marketing.

Fraley Construction Marketing is a niche consultancy with a unique 360-degree understanding of the construction industry. We start with strategy to create written and visual content that gets results for clients including construction equipment distributors, contractors, construction equipment manufacturers, construction material suppliers, trade associations, and trade magazines. Fraley specializes in marketing strategy, branding, digital marketing, public relations, writing and editing, content marketing, social media marketing, website design, photography and video, and advertising. Learn more at fraleyconstructionmarketing.com.

Construction Marketing Association (CMA) Launches

A professional association was recently launched for marketing managers and executives in construction-related industries. The Construction Marketing Association (CMA) provides professional development resources, networking and recognition in North America.

A continuing education division, the Construction Marketing Institute (CMI), will offer a Certified Construction Marketing Professional (CCMP) certificate and designation, along with several marketing training programs.

Association members can access extensive marketing and construction-related resources and information, a member directory and member profiles, and a career center with job postings.

In addition, the Construction Marketing Association will host the annual CME STAR™ Awards recognizing construction marketing effectiveness across over 90 categories with a certificate and statuette.

Founder and Chairman Neil M. Brown, a construction market veteran from both client and agency-side, identified the need for a niche-focused professional group after years of participation in such marketing associations as the American Marketing Association (AMA), and the Business Marketing Association (BMA).

“Specialized professional groups are common in Europe, and in North America for other marketing categories like healthcare and finance. Our focused resources will make the CMA attractive to both employers and marketing staff of construction brands,” states Neil Brown.