Tag Archive for 'Fraley Construction Marketing'

Fraley Construction Marketing Celebrates Five-Year Anniversary

Fraley Construction Marketing will celebrate five years in business on Memorial Day. The company has continuously streamlined its market and services and experienced organic growth year after year.

Fraley launched in May 2014 to bring marketing services to the Architecture, Engineering, and Construction (AEC) sector. In January 2017, the firm narrowed its focus to the heavy construction industry and rebranded as Fraley Construction Marketing in an effort to deliver even greater value to this market.

“Most businesses start small and expand into new markets,” said Owner Brian M. Fraley. “We’ve done the exact opposite. Our passion and knowledge intersect in the heavy construction market and I’m not aware of anyone that can bring greater value to the industry.”

Fraley’s core expertise lies in the creation of marketing content that makes sense for the heavy construction industry. The firm’s current offerings include website design, social media marketing, writing and editing, email marketing, public relations, job stories, professional photography, and video production

“The original mission was to offer a broad range of services to this niche market, said Fraley. “We pared down these offerings to reflect areas in which knowledge of the heavy construction market is critical. As an industry specialist, we collaborate with generalist agencies at the request of our customers, but we have no interest in competing with them.”

Fraley anticipates expanding services in response to ever-changing market conditions, but its focus on the heavy construction market will remain. “It’s very rare to find a firm that truly operates as a pure play in a single market segment,” Fraley said. “Our mission is to own this space so we can continue to bring maximum value to our customers.”

Fraley Construction Marketing is a marketing content specialist with a complete focus and deep knowledge of the heavy construction industry. The company offers website design, social media marketing, writing and editing, email marketing, public relations, job stories, professional photography, and video production. Fraley’s customer base includes construction equipment manufacturers and distributors; heavy highway, demolition, and building contractors; material suppliers; subcontractors; and even trade magazines and associations.

Fraley AEC Solutions Tightens Market Focus, Rebrands as Fraley Construction Marketing

Fraley AEC Solutions, launched in June 2014 to provide marketing and communications services to the Architecture, Engineering, and Construction (AEC) industry, has narrowed its market focus to the construction industry. The consultancy will rebrand and begin operating as Fraley Construction Marketing, effective January 1, 2017. The ownership, management, team, services, contact information, and remain unchanged.

“Fraley Construction Marketing is essentially doubling down on the construction market, which has been our core area of expertise,” said Owner Brian M. Fraley. “The truth is that most marketing agencies and consultants, even those that claim to occupy this niche, serve multiple market sectors. This will be a bona fide construction marketing pureplay.”

Fraley has not only provided marketing, communications, and editorial services to construction firms during his 20-plus career; he has

Brian M. Fraley, Owner of Fraley Construction Marketing.

also worked alongside of them in various capacities such issues as government agency and political liaison, construction safety, payment, design-build, transportation funding, specification changes, and more.

Streamlining the focus from three distinct market segments to one will allow Fraley Construction Marketing to better serve its clients. “The construction industry is very complex in its own right, from construction equipment dealers and manufacturers, to contractors, to material suppliers, technology firms, and more,” said Fraley. “Narrowing our focus to the construction industry that 86 percent of our clients occupy will allow us to more deeply understand the challenges they face.”

Click here to read the official announcement from Fraley Construction Marketing.

Fraley Construction Marketing is a niche consultancy with a unique 360-degree understanding of the construction industry. We start with strategy to create written and visual content that gets results for clients including construction equipment distributors, contractors, construction equipment manufacturers, construction material suppliers, trade associations, and trade magazines. Fraley specializes in marketing strategy, branding, digital marketing, public relations, writing and editing, content marketing, social media marketing, website design, photography and video, and advertising. Learn more at fraleyconstructionmarketing.com.