Tag Archive for 'Liebherr'

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Ana Cabiedes-Uranga Promoted to General Manager of Marketing for Liebherr USA, Co.

LiebherrLogo_Small 2Liebherr USA, Co., recently announced the promotion of Ana Cabiedes-Uranga to the position of General Manager, Marketing.  In her new role she will be responsible for leading and facilitating the company’s marketing efforts and strategy for the eight divisions that fall under the newly formed Liebherr USA, Co. umbrella.  

“Ana has a demonstrated track record of success, leadership, innovative ideas and brings a wealth of knowledge and experience to this Ana Cabiedes UrangaAna Cabiedes Uranga_1 4new assignment.  We are excited to work with her to further expand our market presence across all eight divisions in the United States.” said Dr. Torben Reher, Managing Director of Liebherr USA, Co.

Ana has over ten years of combined marketing and management experience at Liebherr with expertise in implementing integrated marketing communication strategies. She has also managed public relations and led large-scale projects and events including Liebherr’s participation at Conexpo Con/Agg. In her most recent position as Marketing and Communications Manager for Liebherr Construction Equipment, Co., she played a significant role in the development of strategic marketing initiatives and programs for its rapidly expanding distribution network in the United States.

Ana joined Liebherr in 2005 and has taken on increasing responsibilities in a number of positions within the construction division and is well positioned to take on this newly created position at Liebherr USA, Co.  She has also served on a variety of committees for major industry associations and trade events.  Ana holds a Bachelor of Science in Business Administration with a major in Marketing from the Monterrey Institute of Technology and Higher Education (ITESM).

Liebherr USA, Co divisions: Mobile and Crawler Cranes Division, Construction Equipment Division, MCCtec Division, Tower Crane Division, Refrigerators & Freezers Division Components Division, Concrete Technology Division, Mining Division ( U.S. Sales & Service) 

Liebherr Announces The Formation Of Liebherr USA, Co. To Further Expand Its Brand Positioning In The U.S.

Liebherr leverages the organization’s capabilities and announces the formation of Liebherr USA, Co., a simpler structure with a broader reach. 

Liebherr began operation in 1949 with Hans Liebherr and the invention of the TK10, the first mobile tower crane.  The company that once employed 110 people and recorded net sales of $ 1.27 million USD in 1950 is now one of the world’s largest and most successful manufacturers of construction and earthmoving machinery employing more than 41,000 people in 50 countries with total sales of $10.3 billion USD in 2015.

Liebherr’s success and expansion in North America followed a similar pattern to its success in Europe and throughout the world.  Liebherr’s commitment to the United States market began in 1970 with the construction of its manufacturing facilities and North American headquarters in Newport News, VA. Over the years  new companies were formed  to fulfill customer needs in different industries.

“As we continue to grow our brand in the United States we are transitioning into a mixed-sales company” said Dr. Torben Reher, Managing Director of Liebherr USA, Co. “We are confident that this new platform will leverage the existing know-how and expertise among Liebherr divisions providing Liebherr business partners and customers with an exceptional and consistent experience in the United States,” Reher continued.

Liebherr USA, Co., the newly formed mixed-sales organization, will serve as the umbrella company and the existing Liebherr sales and service companies will become divisions of Liebherr USA, Co.  Excluded are Liebherr-Aerospace Saline, Inc., Liebherr Gear Technology, Inc., Liebherr Automation Systems, Co., and Liebherr Mining Equipment Newport News, Co.  However, sales and service for mining equipment in the U.S. will be incorporated into Liebherr USA, Co.

“Liebherr USA, Co. will allow us to approach our customers more efficiently and ultimately increase customer satisfaction in the US.”  said, Peter Mayr, Managing Director of Liebherr USA, Co. and Head of the Liebherr Construction Equipment Division.

Liebherr USA, Co. will be organized into eight different divisions as illustrated in the diagram below.

Liebherr USA organization_2 4In practical terms, all points of contact and business relationships will remain the same for our business partners and all contracts/programs/arrangements/agreements will remain in effect.

Daniel Pitzer, Managing Director of Liebherr USA, Co. and Head of the Mobile and Crawler Cranes Division, stated, “Liebherr in the United States is an amazing success story that was made possible by our loyal American customers. The formation of Liebherr USA, Co. will elevate our organization to a higher level.” Pitzer ended by saying, “I’m extremely proud and excited for our customers and for Liebherr to ‘Be Part of something BIGGER’ going forward!” making reference to Liebherr’s new company and emphasizing the strong statement Liebherr made earlier this year during Bauma.

The new organization will become effective on June 1, 2016. Liebherr USA, Co. will be led by a team consisting of three managing directors who will be responsible for providing strategic direction.

Effective June 1, 2016 the following companies will be incorporated into Liebherr USA, Co: Liebherr-America, Inc.,(including Tower Cranes, Refrigerators and Freezers),  Liebherr Components North America, Co., Liebherr Concrete Technology, Co. Liebherr Construction Equipment, Co., Liebherr Equipment Source, Liebherr Cranes, Inc., Liebherr Mining Equipment Newport News, Co. (Sales & Service in the U.S. only) and  Liebherr Nenzing Crane, Co. Excluded are Liebherr-Aerospace Saline, Inc., Liebherr Gear Technology, Inc., Liebherr Automation Systems, Co., and Liebherr Mining Equipment Newport News Co.

About Liebherr 

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In Memory of Duane Arthur Wilder — February 3, 1953 – August 13, 2015


UnknownDuane Wilder, 62, passed away on August 13th while resting in his home in Williamsburg, VA. Born in Alpena, MI, he was the oldest son of Shirley (Keetch) and the late Arthur Wilder, and the brother of Darwin and Dennis Wilder. He is survived by his wife, Jackie (Morris) and their 3 children: Samantha Wilder, Cody Wilder, and Nicole Maaguo, along with her husband and their 3 children, Nadia, Olivia and Greyson, as well as numerous nieces and nephews. He was the first person in his family to graduate college, completing his degree at Briar Cliff College.

Duane was a respected businessman who started his career as a young co-owner of Alpena Ford Tractor, before marrying and moving to Iowa to launch a career with J.I. Case Corporation in their Manager Training program. Duane’s work ethic, business sense and friendly nature led to the first of many promotions in his career when he became Retail Operations Manager, North America for J.I. Case in Racine, WI. He would continue to rise and lead multiple agricultural and heavy equipment companies to significant growth, including his 11-year term as President of Liebherr Construction Equipment Co.

Duane took great pride in his ability to provide jobs and would surprise employees with handwritten cards after an illness or birthday. His approachable nature earned him many friends and respect within the industry, serving roles as Board Member and Treasurer for AEM (Association of Equipment Manufacturers), Board Member and Vice Chair for CE Sector, Board Member for AED Foundation (Association of Equipment Distributors), Member of AED Industry Roundtable, Life Member of and past State and National Judge for Future Farmers of America, President of Chamber of Commerce and Co-Chair Industrial Development Commission in Ida Grove, IA.

Always a proud father, Duane recently gathered with his family and grandchildren to celebrate his youngest daughter’s law school graduation in May. Arrangements are by the Nelson Funeral Home with Green Funeral Home assisting. Friends and family are invited for a ceremony to celebrate Duane’s life beginning with visitation at 9:30am on Wednesday, August 19th at Hillman Free Methodist Church, followed by a Service at 11:00am. For those who wish, memorial donations may be made to Alpena Community College Scholarship Fund for Non-Traditional Students, in lieu of flowers (http://discover.alpenacc.edu/about_acc/donate.php)

Editor’s note: I was fortunate to have had the privilege of knowing Duane during his days at CASE, AEM and his leadership role at Liebherr. His contributions to the industry made a difference and the void his passing leaves will never be filled.

Liebherr Construction Equipment Co. announces new dealer in northern Texas– Bane Machinery, Inc.

Liebherr Construction Equipment Co., a sales division to one of the leading manufacturers of earthmoving equipment and a supplier of innovative user-oriented products, has announced a new partnership with Bane Machinery Inc.

LH 40_Liebherr Handler_ScrapAs part of their ongoing efforts to strengthen equipment distribution and customer support across the United States, earlier this month, Liebherr Construction Equipment Co. announced a new dealer partnership with Bane Machinery, Inc.

Under the new agreement Bane Machinery is given responsibility for the promotion, sales and service for the full line of Liebherr earthmoving and material handling equipment in North, East and West Texas.

Bane Machinery traces its beginnings to 1963; the company’s commitment since then has been to provide outstanding construction equipment and dependable service to their customers.

Bane’s corporate office is located in Dallas with additional locations in Tyler and Forth Worth, Texas. Each facility is equipped with parts and service centers, state-of the-art tools and factory certified technicians to support Liebherr customers in these areas.

Bane Machinery features construction, material handling, demolition, and earthmoving equipment and serves a wide range of businesses, including, commercial LR636_Liebherr Crawler Loaderand residential construction, municipal government, excavating and grading, infrastructure and utilities, waste, recycling and scrap handling among others.

“We are proud to be in partnership with Bane Machinery. Their commitment to deliver excellent customer service and support to Liebherr customers represents a significant step towards strengthening our presence and distribution in the second largest state in the U.S.”, said Peter Mayr, President of Liebherr Construction Equipment Co.

“We are very excited about the opportunity to provide our customers with the quality of Liebherr Construction and Material Handling products while continuing to focus on their needs for great timely service and parts support. The background of both companies provide a long standing dedication to quality products and customer service.” said Scott Bane, President of Bane Machinery.

Liebherr Construction Equipment Co. opens a Western US spare parts depot

LiebherrLiebherr shapes its global, local and regional spare parts distribution and logistics to support its rapid growth and exceed customer-service expectations around the world.

Several positive developments that have a strong impact in the fulfilment and distribution of Earthmoving Liebherr spare parts globally and within the United States have been announced in the last months by the Liebherr Group.

In October of this year, the Liebherr Group gave a glimpse into the progress of its new spare parts and logistics center in Kirchdorf, Germany. The new state-of-the-art facility to begin operations in early 2015, is expected to serve as its global logistics hub for earthmoving spare parts. The investment value for the first stage of construction is in excess of 143 million US Dollars and covers an area in excess of 505,000 ft2. A large part of the investment has gone into implementing highly automated warehouse equipment and software that will enable the logistics center to employ leading-edge performance standards. The new warehouse solutions will allow the group to handle higher volumes of spare parts, reduce turn-around times and guarantee order accuracy for Liebherr customers around the world.

Additionally, the Liebherr Group is continuing a significant investment in building improvements, machinery, tools and infrastructure to expand the factory and enhance the warehouse facility at their Newport News, Virginia (USA) location. These renovations are part of the $45.4 million investment as announced earlier this year by Liebherr Mining Equipment Newport News Co. The Newport News location serves as the headquarters and central warehouse for the Liebherr Mining Division and for four other operating Liebherr companies; Liebherr Construction Equipment Company among one them. Major warehouse overhauls include; the implementation of a sophisticated Warehouse Management System (WMS) and wide range of process-improvement initiatives consisting of a new racking system adding additional locations and increased load-bearing capability, over 100,000 ft2 of new epoxy floor to facilitate the heavy traffic and movement of material, and eight new additional loading docks to speed up the traffic and help with the flow of trucks loading and unloading materials at the facility.

“The new WMS offers a multitude of functions that will optimize the overall logistics and support the daily operations of the facility… it will provide a transparent work flow and enhance the visibility of the activities at each of the warehouse terminals; from receiving thru shipping, in addition to providing inventory accuracy.” said Martin Seitz, WMS Project Coordinator at Liebherr Mining Equipment Co.

Furthermore, this month, Liebherr Construction Equipment Co. headquartered in Newport News, VA and responsible for the sales and distribution of the full line of Liebherr earthmoving and material handling equipment in the United States, announced the opening of a new spare parts facility located in Visalia, California. The new depot is expected to begin operations in early 2015. The facility will support Western US Distribution with localized parts warehousing. The National Parts Distribution Center in Newport News, Virginia along with its new distribution center in California, will help expedite parts orders, improve operational efficiency and minimize transit time while increasing customer support.

“The opening of the new spare parts and logistics center in Germany along with the expansion and overhaul of our Newport News operations, and the opening of the parts depot in the western United States, is part of Liebherr’s ongoing commitment to better serve our customers not just throughout the world but also throughout the United States. This represents a significant step forward in our customer support” said Peter Mayr, President of Liebherr Construction Equipment Co., adding “We continue to invest in our operations to ensure we provide our dealer network and customers with the exceptional support they expect from Liebherr.”