Tag Archive for 'Volvo Construction Equipment'

USMCA is a Victory for Equipment Manufacturers

Association of Equipment Manufacturers (AEM) president Dennis Slater issued the following statement after the President signed the United States-Mexico-Canada Agreement during a ceremony at the White House:
“President Trump and Congress have delivered a free trade agreement that works for equipment manufacturers, farmers, and working families across the country,” said Dennis Slater, president of AEM. “We thank President Trump, Vice President Pence, House Speaker Pelosi, and Senate Majority Leader McConnell for their leadership and for putting policy ahead of politics to get this landmark deal across the finish line. The agreement restores certainty to the North American market and secures duty-free access to our industry’s two largest export markets. It will help equipment manufacturers grow in the United States, compete globally, and support millions of family-sustaining jobs across the country. We look forward to working closely with President Trump and Congress to make sure equipment manufacturers can compete and win in the global economy.”
Several senior executives representing the equipment manufacturing industry also hailed today’s signing of the UMSCA by President Trump:

  • Komatsu America: “The strong bi-partisan support of the USMCA indicates how important it was to update our trading rules,” said AEM CE Chair Rod Schrader, Chairman & CEO, Komatsu America. “USMCA will allow American manufacturers to establish more predictable trade relations and helps ensure fair trade for our products with our important trading partners, Canada and Mexico.”
  • Blount International: “Increasing trade with Canada and Mexico, will help build our business, along with the entire agricultural industry by providing a growth base for equipment manufacturers like us,” said AEM Ag Chair Jerry Johnson, President, Farm, Ranch & Agriculture Division, Blount International. “Giving farmers more equitable trading opportunities with Mexico and Canada opens possibilities for growing net farm income, at a time when they are faced with lower commodity prices, higher input costs, global uncertainty, and an onslaught of weather-related disasters.”
  • Volvo Construction Equipment: “USMCA is essential for growth in the manufacturing backbone of the American economy—equipment manufacturers depend on low barriers to trade, especially with our closest neighbors,” said AEM CE Vice Chair Stephen Roy, Senior Vice President North America, Volvo Construction Equipment. “We commend the passage of this modern North American trade agreement and hope it signals continued bi-partisan work to create positive conditions for trade and industry.”
  • AGCO Corporation: “AGCO appreciates the work Congress and the Trump Administration have put forth to secure free and fair trade with Mexico and Canada,” said AEM Board Director Bob Crain, Senior Vice President and General Manager, AGCO Corporation. “The agreement signed by President Trump will greatly improve market stability for our customers and dealers in the U.S., Canada and Mexico. Agriculture is the backbone of our economy. This agreement will directly benefit American farmers, U.S. equipment manufacturers and the rural communities that rely on these important sectors of our economy, by supporting jobs and bringing needed financial stability back to the agricultural landscape.”
  • Case IH: “Case IH is pleased to see the passage of USMCA; there are improvements made in USMCA that support America’s farmers, rural communities and businesses,” said AEM Board Director Scott Harris, Case IH Vice President, North America. With commodity price stagnation and global market uncertainty, solidifying and expanding the North American market is absolutely critical for the broader agricultural community, our core dealer partners, and customers.”
  • Caterpillar Inc.: “The USMCA is good for America and American manufacturing, allowing U.S. manufacturers to draw on the strengths of our North American trading partners to make U.S.-produced products more competitive globally,” says AEM Board Director, Phil Kelliher, Caterpillar vice president. “We appreciate the bipartisan support it received in Congress and are very pleased to see it signed into law.”
  • Gradall Industries: “The United States-Mexico-Canada Agreement will modernize and strengthen trade with Mexico and Canada in ways that expand economic opportunity and increase competitiveness for equipment manufacturers in Ohio,” said AEM Board Director Michael Haberman, President, Gradall Industries. “It is an immediate shot in the arm for our industry and provides the long-term certainty that our industry needs to continue to grow and prosper.”
  • Vermeer Corporation: “As a manufacturer of large construction and agricultural equipment making an impact on communities around the world, we look forward to moves that make getting Vermeer equipment in the hands of those who need it easier than before,” said AEM Board Director Jason Andringa, President and CEO, Vermeer Corporation. “Today’s signing of the USMCA signals progress for manufacturers and markets across the country and beyond by removing uncertainty and paving the way for continued economic growth. Vermeer Corporation thanks the Administration and legislators in working together to get this done for America!” 

Since the creation of NAFTA two decades ago, equipment manufacturers have benefited greatly from duty-free market access to our industry’s two largest export markets, Canada and Mexico. The USMCA builds on the success of NAFTA to deliver an updated North American trade agreement for the 21st century. From its inception, AEM worked with both the Trump Administration and Congress to ensure passage of a trade agreement that fulfills many of our industry’s goals and strengthens equipment manufacturing in North America. AEM activated equipment manufacturing workers and supporters, reaching members of Congress with a steady stream of pro-USMCA letters, calls, and meetings. AEM also hosted the Honorable Mike Pence, Vice President of the United States, at an equipment manufacturing facility earlier this year to build support for the trade agreement, and ran a national public education campaign on the various benefits of USMCA. AEM is also a member of the 600 association and business-member strong USMCA Coalition. Equipment manufacturers support 1.5 million jobs and contributes $188 billion each year in the U.S. and Canada.   

AEM is the North American-based international trade group representing off-road equipment manufacturers and suppliers, with more than 1,000 companies and more than 200 product lines in the agriculture and construction-related industry sectors worldwide. The equipment manufacturing industry supports 1.3 million jobs in the U.S. Equipment manufacturers also contribute $159 billion to the U.S. economy. 
Visit www.aem.org/advocacy for more information.   

Volvo: Building Tomorrow

Hollywood Action Hero Dolph Lundgren Gives Volvo Excavators The Boot Camp Treatment

Volvo Construction Equipment (Volvo CE) has teamed up with Swedish star Dolph Lundgren to showcase the ultimate in excavator endurance in stunt-filled mini-movie Pump It Up.

Revealing the toughness, versatility and intelligent engineering behind Volvo CE’s full range of excavators, the film tests the limits of heavy equipment during an exhilarating and entertaining army boot camp, led by drill instructor Dolph Lundgren. The 80s powerhouse behind films including Rocky IV, Universal Soldier, and The Expendables drives the action in a cinematic display of man against machine.

Click here to watch the film.

In the film – a comic nod to the action movies that Dolph Lundgren is renowned for – a line-up of Volvo excavators weighing between 1.5 to 95 tons are put through their paces in an exhausting assault course.

During a series of extraordinary stunts, the machines are seen pulling Dolph Lundgren atop a huge concrete block across an unknown desert location, flipping gigantic tires across a muddy track and taking part in what is thought to be the world’s first ever excavator pull-up – fulfilling the film’s final message that they really are ‘excavators for any challenge’. All of this is set to the iconic beat of the 1989 hit song ‘Pump up the Jam’ by Belgian music group Technotronic.

Bill Law, Senior Vice President of Corporate Communications at Volvo CE, said: “This is a good demonstration of the flexibility and strength of our excavators, from the small to the mighty. The result is a feel-good mini-movie with Hollywood impact. Some of these stunts are a little out of the ordinary, but we wanted to be daring and set ourselves a challenge to push them further. Our excavators work hard every day at construction sites all over the world, something that requires precisely that power and stamina, together with skilled operators behind the wheel.”

Volvo Excavators for Any Challenge - Pump It Up mini-movie

Dolph Lundgren has starred in major Hollywood productions for more than 30 years and is currently enjoying a surge in popularity thanks to leading roles in new Hollywood blockbusters Creed II and Aquaman, both out later this year. With a background in engineering and a scholarship to the renowned US university MIT, he is well matched against the brains and brawn of Volvo’s excavator range.

He said: “This job was probably the most unusual role I’ve ever taken on. It was fascinating to see Volvo’s excavators and its skilled operators performing all the various physical exercises – with absolutely no movie stunts involved. Honestly, I didn’t think it was even possible. Being born in Sweden, I have a long relationship with this classic Swedish brand. As a young boy, I rode in the back of my dad’s Volvo. To me, Volvo represents some great Scandinavian values, like clean design, excellent quality and a true care for the environment. I’m really pleased to get this opportunity for us to work together.”

Few machines are as versatile as the excavator. This campaign highlights the ability of Volvo excavators to deliver optimum power and performance for almost any task. While pull-ups and tire flips are not everyday activities, these stunts are entirely authentic and were carried out by professionals in a safe, and closed environment. In the real world Volvo’s range of machines can be relied on for everything from site preparation, trenching and excavation to demolition, truck loading, and pipe laying.

Click here to watch a mini-documentary on the film.

For further information, please visit volvopumpitup.com.

Be Safe. Three Big Excavator No-no’s from Volvo

A quick refresher on getting more out of your excavators, safely, from Volvo Construction Equipment

 

Changes in Volvo CE dealer network reflect the company’s strategy to meet customers’ needs

– Volvo Construction Equipment has made several changes to its dealer network over the last year, adding new dealers, and in some cases, expanding veteran dealers’ territories.

– The moves reflect the company’s strategy to outperform the competition in three key areas: providing the highest uptime values in the industry, offering unique solutions to customer business challenges and raising the lifecycle value of its machines.

Volvo Construction Equipment’s (Volvo CE) North American dealer network has seen a number of changes over the last year. Dealerships have changed hands, territories have expanded and new players have emerged on the scene to sell the company’s premium equipment and offer its services. The moves all help deliver customer value in three key areas: uptime, unique customer solutions and machine lifecycle value.

The new dealers that have become part of the Volvo CE network are all seasoned, veteran companies with extensive histories in their regions. They know their markets and customers well and are uniquely capable of helping Volvo CE achieve its strategic goals. Several of the dealers have shown prior success in selling Mack and Volvo Trucks, for example, while others have long been tied to Volvo CE, but are now offering sales of its equipment.

The new dealers include:
Housby Heavy Equipment, in Iowa

Wise Heavy Equipment, in Nebraska

TranSource Truck & Equipment, in South Dakota

Hawaii Truck Parts, Sales and Services, in Hawaii

Alta Equipment Company, expanding territory to Illinois

Stephen Roy, president of Volvo CE North America, said the company’s strategy is a result of extensive market research to learn just what customers want and need from the industry, and that these dealers are well-positioned to deliver on the company’s goals.

“When I came on board as president in 2017, I immediately set out to hear from customers across the Americas,” he explained. “Customers need more uptime from their machines. They also need more consulting from our experts to come up with unique solutions to their business problems. And they want higher residual values from their equipment partners. With these updates to our dealer network, we are positioning Volvo CE to compete — and win — the market in these areas.”

The times they are a-changing
The dealer network updates come at a crucial time for the industry when innovation and new technologies are set to permanently alter the sector. The new dealers have all pledged to align their strategic priorities with the company, embracing the focus on uptime, unique customer solutions and maintaining machine lifecycle values. They have joined the entire Volvo CE dealer network in undergoing intense training with Volvo CE and a variety of third-party experts to become equipped for these strategic goals, as well as the changing marketplace.

To win in uptime, for example, dealers need to become experts in areas such as telematics and predictive analytics. Dealers of the future could have “uptime managers” or other roles that support the industry’s shift toward outcome-based business models (such as generating efficiencies and ensuring all downtime is planned). Dealers will shift toward offering construction companies services that are more consultative, helping them manage costs, fleets, human resources, new technology and more.

Volvo CE dealers are already thinking this way. A significant portion of them are already highly engaged with ActiveCare Direct, and as new dealers come on board, they too will become experts in using the industry-unique telematics and remote monitoring system to increase uptime for their customers on their job sites. A recent, notable example is Flagler Construction Equipment’s use of the program on more than 70 machines for Florida’s I-4 Ultimate megaproject.

“We have ActiveCare Direct on all of the excavators being used on the project. It’s very important to us,” explained Tommy Ball, senior vice president of Flagler. “Volvo monitors ActiveCare and we also actively monitor it through our field service support center in Orlando. It really works out great for us — not only does it save us time, it saves the customer downtime.”

Similarly, Volvo CE is working with its entire dealer network on programs that offer unique solutions and boost machine lifecycle values, both of which the company will soon be announcing to the public. Until then, the focus remains on enhancing the capabilities of the company’s dealer network, with an eye toward helping them become the dealers of the future.

“It’s quite an exciting time to be a part of Volvo CE, and particularly to become one of our dealers,” Roy explained. “We aim to be a company that is easy to do business with, and that means making it easy to partner with us, but also it means that we have to equip our dealers for the future. New innovations, new ways to provide services and new market dynamics are all on the horizon, and Volvo CE is ensuring that our dealers will take the lead.”