Publications in Construction and Agriculture (PICA), a subgroup of the Association of Equipment Manufacturers (AEM), has named George Smith of Topcon Positioning Systems in Livermore, California as its Public Relations Person of the Year. Smith is
Topcon’s Director of Communications Services, managing both internal and external communications.
Senior editors at PICA publications choose the Public Relations Person of the Year as an outstanding example of “best practices” in media relations. The criteria the group uses to evaluate nominees include reliability, accuracy, quality of information provided, trustworthiness and integrity.
PICA is one of AEM’s product-specific working groups. It promotes high operating standards among off-road equipment manufacturing industry trade media worldwide and fosters continuing educational and informational exchanges between manufacturers, industry suppliers and trade media.