Exhibit space sales open June 1, 2010 for the next International Construction and Utility Equipment Exposition (ICUEE), to be held October 4-6, 2011 at the Kentucky Exposition Center in Louisville, Kentucky.
ICUEE is geared to the utility/construction industry, with a focus on the electric, phone/cable, sewer/water, gas, general construction, landscaping and public works sectors. The show is known for extensive hands-on equipment demonstrations of underground, at ground and aerial equipment in job-like conditions.
Deadline is August 15, 2010 to be included in the first round of exhibit space assignments. After that date, exhibit space will be assigned on a first come, first served basis.
To help promote their show participation to customers and prospects, exhibitors have access, at no charge, to a variety of print and electronic marketing tools. They can also take advantage of show sponsorship and other marketing opportunities, including customized programs, to extend their brand awareness.
New for the 2011 ICUEE are a Fleet Management exhibit pavilion and a Renewable Energy exhibit pavilion. The New Product & Technology Program returns, spotlighting companies with products new to market since the last show was held. Robust industry educational programs will complement ICUEE exhibits. ICUEE 2011 will again feature co-location of the H2O-XPO show of the National Rural Water Association (NRWA) and the Incident Prevention (iP) Safety Conference and Expo.
Some 96 percent of attendees at the last ICUEE said they were likely to extremely likely to attend ICUEE 2011, according to an attendee survey from the last show, which was held in 2009 and was the second- largest in show history. Nearly 80 percent of survey respondents said they participate in company purchasing decisions.
“ICUEE attracts quality decision-makers and leading companies, and these buyers and sellers understand the invaluable face-to-face interaction and one-stop convenience of a trade show,” stated Show Director Melissa Magestro.
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