Industry Veteran Denise Stoppleworth Forms IRONCLAD Marketing

Denise Stoppleworth, 14-year veteran of the equipment manufacturing industry, has formed IRONCLAD Marketing, a full-service advertising, marketing and public relations agency. Stoppleworth brings years of experience, proven leadership qualities and creativity to the new company, which was founded on the goal of providing a superior level of service to clients based on a new agency culture.

“This company was created with the vision of a different kind of agency structure,” Stoppleworth said. “We do more than just execute creative and written materials, we work with clients to really bring strategic insight into the marketing and promotional plan.” IRONCLAD primarily serves clients in a variety of markets in the equipment industry, including construction, industrial, landscape, recycling, rental, snow and ice management, utility and waste.

Stoppleworth notes that IRONCLAD is well positioned to serve smaller companies in search of marketing assistance. “There are a lot of smaller companies in the industry that would like help elevating their brand image,” she said. “Unfortunately, they can be intimidated by the cost of working with an agency and the fear of being too small, in turn getting lost. Our philosophy and operating procedure ensures these accounts will be comfortable with the relationship and will find their service as good as that of the million dollar account.”

In addition to President and Owner, Stoppleworth serves as Account Manager of IRONCLAD Marketing. Prior to founding the agency, she was Vice-President of The Promersberger Company, where she was involved in public relations, creative campaign development, strategic planning and account management. Stoppleworth graduated from Minnesota State University Moorhead and holds a BS degree in Mass Communications. She currently lives in Horace, N.D., with her husband Kevin and their three children.

Serving as Art Director for IRONCLAD Marketing is Mitch Wagner. A graduate of the University of Wisconsin-Stout, Wagner holds a BFA degree in graphic design. His industry experience includes the development and design of ads, literature pieces, direct mail and logos, along with photoshoot direction, video production, social media marketing and web design. Wagner resides in Moorhead, Minn., with his wife Krista and their son.

IRONCLAD Marketing recently added Lindsay Babb as Public Relations Director. Her industry experience includes public relations, creative materials and social media writing, special event coordination, media buying and photoshoot coordination. She is a graduate of Minnesota State University Moorhead with a BS degree in Mass Communications, and currently lives in Fargo, N.D.

IRONCLAD Marketing is a full-service advertising, marketing and public relations agency, specializing in business-to-business communications in the equipment industry. Offering more than 20 years of combined experience, the staff at IRONCLAD is poised to meet the needs of clients in various markets of the equipment industry. Visit IRONCLAD Marketing’s new Web site at, link directly to our Facebook page or find us at Contact us at PO Box 733, West Fargo, ND 58078, call 701.373.0062 or e-mail

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