JCB 3CX Backhoe Loader Embark On Coast-To-Coast Fundraising “Road Trip” In Partnership With The American Red Cross

A 3,000-Mile Charity Drive Aims to Raise $1 Million for the American Red Cross Haiti Relief and Development Fund…

In response to the ongoing needs in Haiti, JCB, a major construction equipment manufacturer, today announced its Backhoe Across America charity drive, a national initiative in partnership with the American Red Cross. The cross-country campaign features a JCB 3CX backhoe loader, which will travel from Georgia to California to help raise the still-needed funds that will be critical to Haiti’s long-term rebuilding efforts.

With a fundraising goal of $1 million, JCB will donate all monies raised during the 26-day road trip directly to the American Red Cross Haiti Relief and Development Fund. Those who wish to make a donation to the Backhoe Across America charity drive can either visit one of the 11 route stops or go to www.JCBforHaiti.com.

No Ordinary Road Trip

The JCB 3CX backhoe loader will begin its coast-to-coast trek from the beach at Tybee Island, Ga., on Friday, March 26, 2010. The backhoe then will travel more than 3,000 miles across the U.S., making fundraising “pit stops” at JCB dealerships in nine cities along the way, before reaching its final destination – the beach at California’s Santa Monica Pier – on April 20, 2010.

“Haiti’s road to recovery will be long and difficult,” said John Patterson, chairman and CEO, JCB Inc. “On behalf of everyone at JCB, we hope that the miles traveled and donations secured during Backhoe Across America will help ease the burden of the journey that lies ahead for this devastated nation.”

No Ordinary Backhoe

On a recent episode of the National Geographic and Discovery Channel show, “Greatest Ever,” the JCB backhoe was ranked number-one on a list of the “Greatest Ever Earthmovers.” With the Backhoe Across America campaign, JCB will put the Worlds Greatest Earthmover to an even greater test to see just how far a bucketful of charity can go to help the Haitian people rebuild their lives.

In keeping with the company’s long tradition of assisting disaster-relief efforts around the world, JCB already has donated two backhoe loaders in response to Haiti’s immediate recovery needs. And, most recently, JCB pledged to provide $100,000 worth of backhoe equipment for Chile’s earthquake victims.

No Ordinary Driver

JCB veteran employee Neil Smith will be the man behind the wheel as the backhoe makes its way across America. When Neil was growing up in Rocester, England, he walked by a large factory on his way to school each and every day. That factory was JCB’s World Headquarters. Not surprisingly, Neil dreamed of operating JCB’s signature bright yellow machines – but he had no way of knowing that the manufacturer would play a major role in his life for many years to come.

Now in his 37th year with family owned th JCB, Neil will operate the 3CX machine from start to finish, traveling at speeds up to 30 mph on secondary roads, which, by law, must be used throughout the trek due to the backhoe’s maximum speed limitations.

Below is a list of the dealers who will be hosting Neil Smith and the JCB 3CX. If you’re in the area make a point to stop by and give Neil your support and a donation.

3/26/10 Tybee Island, GA

18th Street Parking Lot

3/30/10 Atlanta, GA

Atlanta JCB

2522 Moreland Avenue Southeast

4/1/10 Montgomery, AL

Southland

791 Anderson Road

4/7/10 Baton Rouge, LA

Daily Equipment

2850 Berlin Drive

4/9/10 Houston, TX

Adobe

7402 Eastex Freeway

4/10/10 Dallas, TX

Darr

350 Bank Street

4/12/10 Lubbock, TX

Associated

2102 E Slaton Highway

4/14/10 Las Cruces, NM

Iron City

2555 W. Amador

4/16/10 Phoenix, AZ

AZ Production

5635 West Van Buren Street

4/19/10 Fontana, CA

Yale/Chase

8089 Cherry Avenue

4/20/10 Santa Monica, CA

Santa Monica Pier

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