Liebherr Construction Equipment Co. today announces the promotion of Ana Cabiedes-Uranga to the position of Marketing and Communications Manager. In her new role she will be responsible for planning, implementing and communicating the company’s marketing efforts.
In her previous position as Trade Show & Event Manager, Ana was responsible for the strategic planning and management of all Liebherr Construction Equipment Co. events. She worked closely with senior management to develop an integrated communications strategy across multiple media channels and platforms in order to promote such events as well as the Liebherr brand.
Ana led the launch of the new trade show identity, brand positioning and integration of new technologies for customer engagement. As new methods of communication have become available, she has been instrumental in the use of social media to strengthen the brand identity and connect with our customers.
Ana joined Liebherr in 2005 and has held multiple positions in the Marketing Department. She holds a Bachelor of Science in Business Administration with a major in Marketing from the Monterrey Institute of Technology and Higher Education.(Instituto Tecnológico y de Estudios Superiores de Monterrey, ITESM), Mexico City, Mexico.