LiuGong North America, a wholly owned subsidiary of LiuGong Machinery based in Liuzhou, China, a manufacturer of heavy construction equipment announced Jewell Machinery of Rocky Mount, Virginia, has joined the LiuGong NA family of dealerships.
Founded in 2000, Jewell Machinery sells parts and machinery, and manufactures, services and rents machinery and equipment for the construction and forestry industry within a 300-mile radius of its headquarters in Rocky Mount, Virginia. The company has twice been named to Inc. 5000’s list of fastest-growing private companies in America.
Founder and President Michael Jewell said Jewell Machinery’s growth has always been driven by its commitment to meeting customer need. Although the dealer entered the forestry industry just 10 years ago, those customers represent approximately 95 percent of business today. Jewell Machinery specializes in mobile and stationary loaders and is the OEM manufacturer of self-propelled carriers for the brand.
When Jewell learned forestry customers would prefer a more convenient way to source their heavy equipment rather than deal with multiple dealerships, his search for the most suitable manufacturer led him to LiuGong NA.
“We see an exciting opportunity here,” Jewell said. “LiuGong has an extensive equipment line, really anything our customers need, from Dressta dozers to LiuGong wheel loaders, excavators and more.”
Jewell said the LiuGong machines have been well received. “We’ve had LiuGong machines here four weeks now. All it takes is getting them in the seat. Once they get behind the controls, operate the machine, they love them right away.”
The LiuGong NA product lines are made specifically for the North American market. Jewell said it makes the LiuGong machines easy to work with. “They have Cummins engines and ZF transmissions. Our service personnel are Cummins-certified, and we have the exact same ZF transmissions on the undercarriages we manufacture ourselves right here. They are just a perfect fit for us.”
Plus, Jewell said, LiuGong is “very open with what they build, not trying to hide anything.” He explained that means service personnel can perform diagnostics on the machines without the need for specialized OEM training or access to guarded, proprietary coding systems. “LiuGong doesn’t ‘overcomplicate’ its machines,” he said. “They give owners exactly what they need and nothing that they don’t want or would not use.” It simplifies operator training requirements and contributes to easier servicing.
Jewell Machinery is dedicated to serving the forestry and construction industries. In addition to being a LiuGong authorized dealer, Jewell is also an authorized Barko Hydraulics dealer. Jewell services, repairs and sells a variety of other brand-name equipment. Its facilities include a 19,000-square-foot store and new 22,000-square-foot shop with 13 service bays. Services of its 22 full-time employees include the capability to fabricate or modify equipment to specific customer requirements including the LiuGong machines, “If they need a wheel loader, for instance, with something other than a bucket, we can do that.”