Duane Wilder, President of Liebherr Construction Equipment Co. today announced that Mr. Michael Balella (Mike) had joined the company in the newly created position of Manager – Parts Marketing. This new role will work closely with the Liebherr dealer organization to further enhance opportunities to increase sales and improve customer service for after- market repair parts. Mike will coordinate parts pricing on competitive items and add additional product offerings to support Liebherr’s market presence in the United States as a manufacturer of premier quality, heavy-duty construction equipment.
Wilder stated. “We conducted a national search to find someone that met our requirement for experience from both the manufacturer and customer perspective. Mike’s background in market development and parts sales with a competitor who is an international manufacturer coupled with his earlier rental and small contractor experience well prepare him for this new role. Mike has a BA from the University of Connecticut.
Bob Bollinger, Parts Manager will continue in his present role with responsibility for inventory levels and order fulfillment, both report to Duane Wilder, President of Liebherr Construction Equipment Co.
Hans Liebherr established Liebherr as a family business in 1949. The company’s first mobile tower crane laid the foundation for its exceptional success. Liebherr is today not only one of the world’s largest manufacturers of construction machinery, but also an acknowledged supplier of advanced technical products and services in many other business sectors. Liebherr has developed into a group of more than 120 companies worldwide, employing more than 35,000 people. The Group’s parent comapny is Liebherr-International AG, which is based in Bulle, Switzerland and owned entirely by members of the Liebherr family.
For more information on Liebherr: www.Liebherr.us