While the off-road equipment industry continues to face economic challenges, the AEM Marketing Council remains focused on responding to the turbulent marketplace. With this in mind, AEM is transforming the Marketing Council Seminar for 2010 – to provide extra value for members as well as for exhibitors at AEM-produced trade shows.
Rather than hosting a stand-alone program, the Marketing Council Seminar sessions will be held in conjunction with the new AEM Exhibitor Education Meeting, May 18-19, 2010, in Las Vegas. (The Exhibitor Education Meeting will benefit exhibitors of all shows).
By combining these two meetings, AEM is able to eliminate Marketing Council Seminar registration fees and offer the Exhibitor Education Meeting for FREE.
The Marketing Council Executive Committee has developed both Breakout Sessions as well as Roundtable Discussions. In addition, they are providing valuable input into General Sessions that will benefit all attendees. These general sessions will highlight the important role that marketing plays in trade show planning including: Branding, Behavioral/Booth Design and Managing Leads to Sales.