Terex Aerial Work Platforms (AWP), a business segment of Terex Corporation, is pleased to announce Susan Swirsley as Vice President, Global Marketing reporting to Terex AWP President, Matt Fearon.
In this key role, Swirsley is responsible for leading Terex AWP’s marketing activities globally, including branding, public relations, advertising, promotions, digital marketing, trade shows, guest visits, channel development and the business segment’s internal and external communications. Swirsley will also play a critical role in introducing new tools and technologies to help provide customer insights, and will partner with the sales organization to take customer relationships to the next level.
“We are very excited to have Susan join our team,” said Fearon. “She will bring excellent insight into reaching our customers’ needs in new and beneficial ways. She will be able to bring our well-respected brand even closer to our customer base.”
Swirsley has more than 25 years of experience as a world-class marketer at such major organizations as The Dial Corporation, Alberto Culver and Weyerhaeuser. Most recently, Swirsley led her own marketing consulting company, where she specialized in providing global and domestic strategic marketing planning and discovery of consumer insights. She holds an MBA from Arizona State University.
Susan is based in the Seattle area.