Learn more about how your company can add social media to its communications plan. Even if you don’t already use Facebook, Twitter, and other social media channels in your private life, they can be helpful channels for communicating with your customers, regulators, workforce, and local community. NAPA member L.L. Pelling Co. Inc. of Iowa, winner of the 2011 NAPA Web Site Award, will be highlighted as a case study of how an asphalt company can put social media to use.
Webinar attendees will hear about:
- What social media channels are and are not
- How DOTs, other asphalt companies, the APA, and NAPA are using social media
- Ways to put social media into use
- Tips and tools to use
Webinar Date: Sept. 18, 2012
Webinar Time: 2:00 p.m. EDT
Fees: $25 for NAPA Members**; $55 for Non-Members
Registration: Click here to register
**NAPA Members must be logged into the NAPA Web site in order to receive the Discounted Promotion Code, or you can contact Sandy Lucchesi at firstname.lastname@example.org for the discount code.
Meet the Speakers
T. Carter Ross is Director of Communications for the National Asphalt Pavement Association. He joined NAPA at the beginning of 2012 after nearly two decades in magazine publishing. In addition to overseeing Asphalt Pavement magazine and NAPA’s ActionNews newsletter, Carter has been expanding NAPA’s presence on Twitter, Facebook, Pinterest, LinkedIn, and other social media channels.
Carrie Herrera is the Marketing/Public Relations Representative for L.L. Pelling with responsibility for media relations, marketing programs, social media communications, and website management. Hired in 2009, Carrie has overseen L.L. Pelling’s website redesign and pioneered the company into the social media arena. Currently, Carrie is managing the production of L.L. Pelling’s first TV commercial.