Larger-than-life gameboard highlights Cat® products, technology and services
Continuing the company’s successful Cat Trials series, a total of eight videos which have logged more than 18 million views, Caterpillar released its first new Cat Trial video in four years. The Cat Trial #9: PAC-MAN™ takes on the video-gaming world to celebrate Caterpillar’s 95th anniversary, while PAC-MAN™ celebrates its 40th anniversary, by showcasing Cat® products, technology and services.
“These trials are designed to surprise and delight our customers and prospects, as well as people outside our industry,” says Victoria Keese Morrissey, global marketing and brand director for Caterpillar. “Challenges the ghosts pose to PAC-MAN™ strike a unique metaphor for obstacles lurking around each corner of the jobsite. POWER PELLETS represent the role Cat dealer services play in helping our customers overcome these challenges.”
The Cat Trial #9: PAC-MAN™ plays out on a 162.4-ft x 180.4-ft (49.5- x 55-m) version of the iconic PAC-MAN™ gameboard— 19,040 percent larger than the original scale of the maze on the classic arcade screen— and was built and played using the latest Cat equipment as well as grade and remote technology.
Commenting on the collaboration, Yutaka Fuse, Head of PAC-MAN™ Licensing & Branding team for BANDAI NAMCO Entertainment Inc., owners of the PAC-MAN™ brand, said, “We appreciate Caterpillar approaching us and giving a nod to PAC-MAN’s™ 40th Anniversary in a truly unique way, and we were excited to work with them. It’s amazing how Caterpillar’s equipment was able to precisely recreate the iconic PAC-MAN™ maze in the real world on such a grand scale. We were astonished by the final product.”
The original PAC-MAN™ gameboard design was loaded into the Cat GRADE with 3D system on the 336 Next Gen excavator, eliminating the need for stakes and grade checkers, saving time in the construction. In total, 70 labor hours were required for the 336 to create the life-size gameboard. Roughly 6,880 yd3 (195 m3) of cut/fill dirt was removed to build the maze that was comprised of 151 corners and 4-ft-tall (1.2-m) walls.
Support equipment to construct the gameboard, also using Cat GRADE with 3D to ensure they followed the same plan, included multiple field prep Cat dozers, Cat wheel loaders, a 323 excavator, trucks and water wagons.
“Cat GRADE with 3D enabled the workers to only handle material one time for digging, loading, hauling and dumping,” explains J. Archie Lyons, creative director, global brand strategy and activation for Caterpillar. “Reducing material handling is just one of the challenges our customers face, and Cat Grade technology greatly enhances jobsite efficiency.”
Five Cat 236D3 remote controlled skid steer loaders, rented from The Cat Rental Store, were used for play to represent PAC-MAN™ and the four ghosts – BLINKY, INKY, CLYDE and PINKY. PAC-MAN™ and ghost avatars placed atop the Cat loaders could be seen above the maze walls.
The four corner POWER PELLETS that put PAC-MAN™ on the offensive represent Cat dealer services— Customer Value Agreements, Repair Options, Cat Financial and Cat App. Helping with fleet management, financing and maintenance, Cat Services give customers an extra efficiency boost in the field.
Caterpillar also stayed true to the original game by including fruit bonuses, represented by Cat parts boxes. Fruit is how PAC-MAN™ earns points, which in turn helps to earn additional lives, like how Genuine Cat Parts allow customers to get more life out of their machines to get the job done.
“As a unique surprise at the end, we wanted to pay homage to the original game, in a way only Caterpillar could. Due to available memory at the time, level 256 experiences an integer overflow, and the right side of the board can’t be rendered,” explains J. Archie Lyons, creative director, global brand strategy and activation for Caterpillar. “We have duplicated the original screen’s look of level 256 with our real-life PAC-MAN™ game, using four Cat dozers to create the effect.”
The PAC-MAN™ game players
In addition to the internal team members and collaborative partner BANDAI NAMCO Entertainment Inc., Caterpillar thanks the players, who brought to life the PAC-MAN™ video game experience. The participants controlling the Cat 236D3 skid steers using line-of-sight remote control systems were:
- PAC-MAN™ – Jim Kosner of JIMAX Landscaping & Demolition, Peoria, Ill.
- BLINKY – Joey Stone, NASCAR/Richard Childress Racing (RCR) eSports driver of the #8 Virtual Cat car
- INKY – Alfonso Farjardo of Horsepower Site Services, Charlotte, N.C., a Caterpillar Global Operator Challenge regional finalist
- CLYDE – Tom Gardocki, The Dirt Ninja, social media influencer, professional heavy equipment operator in landscaping and construction
- PINKY – BLITZ, social media influencer, YouTube gaming content creator and civil engineer
Customers continue to view the Cat Trial series, the most popular of which have received Guinness World Records for playing the largest game of Jenga® and building the tallest sandcastle.
The Cat Trial 9: PAC-MAN Facts
- – Cat Grade 3D – Technology used to dig precise gameboard.
- – Field Prep Machines: D6, D6XE, D8T, D9T, D11, 825K & 773G Water Wagon
- – Build Machines all equipped with Cat Grade 3D: 336, 323, D6XE, 150.
o Cat 336 Next Gen Excavator
o Cat 323 Excavator
o Additional machines: 972M, 950GC, CS56, 259D3, 308 w/TR Bucket.
- – 70 Man hours to dig the actual gameboard.
- – 6,880 yards of cut / fill dirt to dig the maze and berm / 5,300 tons of dirt
- – 1% grade from top right to lower left for drainage. That means the top of the gameboard is about 3.5’ tallerthan the bottom.
- – 4’ – Height of the walls inside the gameboard.
- – 162.4’ x 180.4’ dimensions of the actual gameboard (Outside the berm 246.4’ x 264.4’).
- – It’s 19,040% of original scale of the classic arcade screen.Play Facts:
- – 5 – 236D3 Remote Controlled Skid Steer Loaders from The Cat Rental Store.
- – Power Pellets / Services featured:
o Customer Value Agreements , Cat Financial, Cat App, and Repair Options. – Additional Services Featured:
o Fruit Bonuses appear on Cat Part Boxes – fruit is how PAC-MAN gets more life the same way parts give Cat equipment more lives.
o All machines are from The Cat Rental Store fleet – marked with rental store magnets. – Players:
o PAC-MAN: Customer – Jim Kosner, JIMAX – Landscaping & Demolition / Operates Cat Remote Equipment.
o Blinky: NASCAR / RCR eSports – Joey Stone – Drives the #8 Cat Car on the virtual track.
o Inky: Customer – Alfonso Farjardo, Horsepower Site Survey – Global Operator Challenge Regional
o Pinky: Social Influencer – BLITZ – YouTube Gaming Content Creator and Civil Engineer. o Clyde: Social Influencer / Customer – Tom Gardocki – The Dirt Ninja.
– 151 corners on the gameboard Design / Concept Facts:
- – 5.5’ – Height of the animated PAC-MAN and Ghosts.
- – 40th Anniversary of PAC-MAN in 2020.
- – 95th Anniversary of Caterpillar in 2020.
- – 26’ x 182’ – size of the bezel graphics.
- – 240 dots on the bezel graphics directly relate to the 240 pellets on the gameboard.
- – The Cat Footwear “Second Shift Work Boot” was custom painted to match the signature color of eachcharacter.