ICUEE 2013 New Products & Technologies program increases show ROI
Attendee online ‘show planner’ offers added convenience

169ICUEE 2013 is almost here and is tracking to be one of the best ever: attendees can use the show’s online New Products & Technologies program and show planner to make the most productive use of their time onsite. For added convenience, the planner is available as a free mobile app.

ICUEE 2013 – The Demo Expo will be held October 1-3, 2013 at the Kentucky Exposition Center in Louisville, Kentucky. Register online at

ICUEE is the gathering place every two years for utility and contractor professionals looking for the latest product innovations and industry knowledge to increase performance and productivity.

The ICUEE 2013 New Products & Technologies program helps attendees quickly find new and innovative products and services on display. Attendees can check out program participants through the online exhibitor directory and visit the specially marked booths on the show floor.
Attendees can organize their onsite visit using the ICUEE 2013 show planner (and exhibitor directory) to assemble a personalized itinerary that can be updated pre-show and onsite.

Show planner features include exhibitor lists and show maps, a demo schedule, new products & technologies listings and education sessions. The show planner/exhibitor directory is searchable by company name, type of product, geographic location, and location on the show floor. With the mobile app, attendees can also locate booths faster when they are on the show floor, and can connect with fellow attendees who have signed in.

An intra-show shuttle runs between the indoor exhibit hall and outdoor exhibit lots to also help attendees save time and focus on the exhibits, demos and education.

“We want attendees to be able to navigate the show as efficiently as possible to take advantage of all it has to offer, and get the most value to meet their specific business needs,” stated Sara Truesdale Mooney, show director.

ICUEE 2013 offers more targeted and diverse industry education than ever before, and more product demonstration opportunities: an indoor demo stage joins the show’s hallmark working-equipment demos. The show floor features exhibit pavilions for fleet management, utility safety, lift safety and sustainable energy products and services.

For more details on ICUEE, the International Construction & Utility Equipment Exposition, visit