Developed in conjunction with Sirlin Enterprises, the prototype wrap was shown to customers visiting the Kenworth booth during the show.
“We wanted to show customers a new, unique way of spec’ing their Kenworths to further emphasize their commitment and passion for The World’s Best(R) trucks,” said Judy McTigue, Kenworth director of marketing planning and research.
Kenworth plans to launch the Kenworth Wrap Program in the near future. The colorful wraps will provide a distinctive and eye-grabbing upgrade, and each design will be available with a large number of solid paint colors. The Kenworth wraps are expected to cover three different levels of detail, offer long-lasting durability, and cost many times less than paint.
Kenworth Truck Company is the manufacturer of The World’s Best(R) heavy and medium duty trucks. Kenworth is an industry leader in providing fuel-saving technology solutions that help increase fuel efficiency and reduce emissions. The company’s dedication to the green fleet includes aerodynamic trucks, compressed and liquefied natural gas trucks, and medium duty diesel-electric hybrids. In 2009, Kenworth became the first truck manufacturer to receive the Environmental Protection Agency’s Clean Air Excellence award in recognition of its environmentally friendly products. Kenworth’s Internet home page is at www.kenworth.com. Kenworth. A PACCAR Company.