PICA Recognizes Jane Cooper Of Cooper Hong Inc., As PR Person Of The 
Year
Jane Cooper, president and owner of Cooper Hong Inc. (CHI) of St. Charles, IL, a provider of integrated marketing communications services, has been named the 2009 Public Relations Person of the Year by Publications in Construction and Agriculture (PICA).
PICA, an Association of Equipment Manufacturers (AEM) forum organized by senior publishing and editorial representatives from equipment-related media worldwide, presents this award annually to to a marketing communications professional whom the PICA member editors believe “exemplifies best practices” in media relations with the trade press.
The criteria the group uses to rank nominees include reliability, accuracy, quality of information provided, trustworthiness, integrity and level of experience about their company, products and industry.
A marketing veteran with more than 20 years of experience in business-to-business PR and marketing communications, Cooper is also a published author of fiction and nonfiction. She has provided media training and strategic PR counsel for product and marketing managers and top executives alike in such industries as agriculture, construction and off-highway equipment, food and beverage, pharmaceuticals and shipping/air cargo.
Cooper has provided public relations support for Case Construction Equipment, a global manufacturer of construction equipment and a member of AEM, for nearly 20 years. She and her team of public relations professionals at CHI also provide public relations support for Federal Signal Environmental Solutions Group, another member of AEM.
“This award could not have gone to a more deserving individual. Jane is a consummate public relations professional who has demonstrated her expertise as a marketing strategist, client spokesperson, writer and industry liaison time and again throughout her career,” said Tim Montgomery, vice president of CHI. “We’re honored that the editors we deal with on a daily basis have recognized Jane’s distinguished record of consistently responding to their needs on behalf of our clients.”
As one of AEM’s product-specific working groups, PICA promotes high operating standards among off-road equipment manufacturing industry trade media worldwide and fosters continuing educational and informational exchanges between manufacturers, industry suppliers and trade media. PICA also sponsors the “Measures of Success” Marketing Awards Program, which recognizes excellence in off-road equipment marketing communications.
Made up of more than 800 companies representing more than 200 product lines, AEM provides services on a global basis for companies that manufacture equipment worldwide in such industries as agriculture, construction, forestry, mining and utility.
Congratulations, Jane, for this well deserved honor!
AEM “Measures of Success” Program Recognizes Communications Excellence
Publications in Construction and Agriculture (PICA) announces the winners in its annual “Measures of Success” Marketing Awards Program. Winning companies come from across the United States and Canada.
PICA, an Association of Equipment Manufacturers (AEM) forum organized by senior publishing and editorial representatives from equipment-related media worldwide, recognizes excellence in off-road equipment industry marketing communications and honors outstanding industry efforts as an educational example of “best practices.” The awards also aim to promote to a wider audience the important role that marketing communications plays in a company’s business success.
The PICA “Measures of Success” Awards Program is open to off-road equipment manufacturers and industry service providers. Award categories broken out by sales divisions (over/under $50 million) include:
- magazine ads
- product literature
- direct mail and press kits
Entries are judged by a panel of business-to-business agencies, industrial marketers, university marketing communications professors and PICA publishers. Press kits are evaluated by PICA industry editors. Judges score the entries independently, and the AEM statistical department tabulates the scores. The number of awards given in each category and division is determined by the judges based on entries received.
A special award of excellence goes to the winning entry receiving the highest score overall from the judges. Winning this award was Sandvik of Smyrna, GA with Rhea + Kaiser of Naperville, IL for its entry in the direct mail single piece category (over $50 million in sales division).
As one of AEM’s product-specific working groups, PICA promotes high operating standards among off-road equipment manufacturing industry trade media worldwide and fosters continuing educational and informational exchanges between manufacturers, industry suppliers and trade media. PICA also honors the Public Relations Person of the Year, an award presented annually to a marketing communications professional whom the PICA member editors believe “exemplifies best practices” in media relations with the trade press.
Winners of PICA “Measures of Success” Marketing Awards
“Platinum” Award for Highest Score Overall:
Sandvik, Smyrna, GA / Rhea + Kaiser, Naperville, IL
(Direct Mail Single Piece Over $50 million division)
Direct Mail – Campaign (Over $50 Million Division)
1st: Doosan Infracore America, Suwanee, GA / Bigelow Advertising, Atlanta, GA
2nd: Doosan Infracore America, Suwanee, GA / Bigelow Advertising, Atlanta, GA
3rd: LADD Industries, Kettering, OH
Direct Mail – Campaign (Under $50 Million Division)
1st: Atlas Copco Construction Equipment LLC, Westfield, MA / The
Promersberger Co., Fargo, ND
Direct Mail – Single Piece (Ov
er $50 Million Division)
1st: Sandvik, Smyrna, GA / Rhea + Kaiser, Naperville, IL
2nd: Pengo, Laurens, IA
3rd: New Holland Construction, Carol Stream, IL
Direct Mail – Single Piece (Under $50 Million Division)
1st: Jenny Products Inc., Somerset, PA / The Promersberger Co., Fargo, ND
2nd: Asphalt Drum Mixers Inc., Huntertown IN / The Promersberger Co., Fargo, ND
Magazine Ad – Series (Over $50 Million Division)
1st – Tie: Doosan Infracore America, Suwanee, GA / Bigelow Advertising, Atlanta, GA
1st – Tie: Terex Construction Americas, Redmond, WA/ Performance Marketing,
West Des Moines, IA
2nd: Doosan Infracore America, Suwanee, GA / Bigelow Advertising, Atlanta, GA
3rd: Kubota Tractor Corp., Torrance, CA / Woodruff Sweitzer, Columbia, MO
Magazine Ad – Series (Under $50 Million Division)
1st: Krone NA Inc., Memphis, TN/ Paulsen Marketing, Sioux Falls, SD
Magazine Ad – Single (Over $50 Million Division)
1st: Kubota Tractor Corp., Torrance, CA / Paulsen Marketing, Sioux Falls, SD
2nd: Doosan Infracore America, Suwanee, GA / Bigelow Advertising, Atlanta, GA
3rd: Doosan Infracore America, Suwanee, GA/ Bigelow Advertising, Atlanta, GA
Magazine Ad – Single (Under $50 Million Division)
1st: MICO Inc., North Mankato, MN / The Promersberger Co., Fargo, ND
2nd: Express Blower Inc., Fairfield, OH / The Promersberger Co., Fargo, ND
3rd: Allmand Bros. Inc., Holdrege, NE / Ayres Kahler, Lincoln, NE
Press Kits (Over $50 Million Division)
1st: Vermeer Corporation, Pella, IA / Two Rivers Marketing, Des Moines, IA
2nd: John Deere Construction & Forestry, Moline, IL / Fergus/Peters Group, Des
Plaines, IL
3rd: Case Construction Equipment, Racine, WI / Cooper Hong Inc., St. Charles, IL
Press Kits (Under $50 Million Division)
1st: Champion Motor Graders, Charlotte, NC/ Marketing Strategies &
Solutions, London, Ontario, Canada
Product Literature (Over $50 Million Division)
1st: Case Construction Equipment, Racine, WI/ Cooper Hong Inc., St. Charles, IL
2nd: Bridon, Wilkes-Barre, PA/ Two Rivers Marketing, Des Moines, IA
3rd: FW Murphy, Tulsa, OK
Product Literature (Under $50 Million Division)
1st: ICS Blount Inc., Portland, OR
2nd: The Toro Company, Bloomington, MN / Performance Marketing, West Des Moines, IA
3rd: Express Blower Inc., Fairfield, OH / The Promersberger Co., Fargo, ND
Congratulations to all the winners on a job well done!
Greg Sitek