Peterson has completed the purchase of The Halton Company, authorized Caterpillar equipment dealer for northern Oregon and southern Washington. Terms and details regarding the sale were not disclosed.
Duane Doyle, CEO and third-generation owner of Peterson, a privately owned company, announced that Peterson Machinery, the company’s Oregon and Washington operating entity, would begin serving customers in its newly-acquired territory on July 6. Peterson Machinery President Jeff Goggin will assume management of the expanded territory in addition to his current role, managing the company’s southern Oregon operations. The company’s headquarters will move from Eugene to Portland in the weeks to come.
According to Goggin, the acquisition will occur without interruption in services to the company’s customers: “Our goal is to make this transition seamless,” Goggin said. “We will continue to maintain Peterson Machinery’s southern Oregon locations while absorbing operations in four former Halton locations: Portland, Salem, The Dalles, and Longview.
Peterson’s acquisition of The Halton Company marks the beginning of a mutually-beneficial relationship with former Halton customers in the area: “The addition of the Halton territory provides Peterson the size and critical mass necessary to achieve high levels of performance with greater opportunities for employees, customers, and Caterpillar,” Doyle said.
Peterson has been a family-owned Caterpillar dealer for over seventy years. The Peterson family of companies—Peterson Holding, Peterson Tractor, Peterson Power Systems, Cresco, Peterson Machinery, and SiTech—serve over one hundred thousand square miles of the American West with an expansive line of equipment: Caterpillar machinery, agricultural equipment, rental equipment, portable and stationary diesel-powered generators, natural gas turbines, air compressors, and advanced equipment guidance systems. With more than forty locations throughout northern California, Oregon, and southern Washington, Peterson currently employs over one thousand employees.