Summerfest and Association of Equipment Manufacturers Announce Sponsorship and Manufacturing Day Admission Promotion

Summerfest and Association of Equipment Manufacturers Announce Sponsorship and Manufacturing Day Admission Promotion

Summerfest and the Association of Equipment Manufacturers (AEM) announced a new AEM Manufacturing Day sponsorship and Admission Promotion in celebration of the association’s 125th-anniversary celebration this year.

The sponsorship includes an admission promotion on Friday, June 28 from 3 to 4 p.m. at the Mid-Gate. The first 400 people will receive one (1) free admission ticket for the day and time of the promotion, only.

AEM, which is headquartered in Milwaukee, is the North American-based international trade group representing over 1,000 off-road equipment manufacturers and suppliers in the construction and agriculture industries. Four of those member companies – Komatsu, CASE, Manitou and Topcon – will be a part of the Manufacturing Day display just inside the midgate on June 28.

“For this milestone anniversary we wanted to bring awareness to the community about the impact of manufacturing,” said Nicole Hallada, vice president of marketing at AEM. “We felt Summerfest and its ability to bring together a diverse audience was a perfect opportunity to tell the story of how 1.3 million men and women make the equipment America needs to build and feed our nation.”

AEM will also be onsite on June 28th, displaying full-size construction and agriculture equipment. Summerfest attendees are invited to take their photo with the equipment and post it to their social media accounts with the hashtag #AEMMfgDay between noon and 6 p.m. One winner will be randomly drawn each hour for a special gift.

“You don’t have to work in manufacturing to take advantage of the free admission for Manufacturing Day,” continued Hallada. “This is our way of saying, manufacturing impacts all of us.”

 About AEM:

AEM is the North American-based international trade group representing off-road equipment manufacturers and suppliers, with more than 1,000 companies and more than 200 product lines in the agriculture and construction-related industry sectors worldwide. The equipment manufacturing industry supports 1.3 million jobs in the U.S., and 149,000 more in Canada. Equipment manufacturers also contribute $188 billion combined to the U.S. and Canadian economies. AEM has been selected to the Milwaukee Journal Sentinel 2018 Top Workplaces. Learn more about the association’s history at www.aem.org/125-years.

About Summerfest presented by American Family Insurance

Following its 1968 debut, Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 850,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 12 stages, delectable food and beverages, and interactive activities, all in a world-class festival setting. Summerfest 2019 takes place June 26-June 30 and July 2- July 7, 2019, closed on July 1.  For more details, visit Summerfest.com, Facebook.com/Summerfest, or Twitter: @Summerfest.

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