300 Below Inc. announces new rotor BRAKE-through: TruBlue, CryoRotor and Dura-Life brands will change the way fleets look at brake costs.

Indianapolis, IN, (March 6, 2012)  300 Below Inc. announced today, at the NTEA work truck show inIndianapolis, three new brake rotor lines; Dura-Life brake rotors, CryoRotors, and TruBlue, severe duty brake rotors. “This new line of brake rotors will revolutionize brakes in the work truck market.” according to 300 Below CEO Peter Paulin.

Dura-Life is our entry level product providing a rust inhibitor for the rotor and ABS ring.

CryoRotor is the private label brake rotor available to buying groups and parts divisions of major truck suppliers in the United States and Canada. These rotors have been tested and shown to deliver double the life of standard brake rotors.

The technology included in our top-of-the-line TruBlue, severe duty rotors will provide longer life for the rotors and brake pads as well as extended ABS rust resistance.

Early results from customers show what a game changing effect this new line will have on the work truck industry. Mark Chapman, Fleet Manager for the Omaha Public Power District, had these comments about CryoRotors, “So far, the rotors we’ve installed have operated flawlessly-no issues at all! We have had no issues with the (F-550) units that are running the CryoRotors. It looks like they will outlast the service life of the unit, which is what we want!!”

All line of these rotors will be available April 15 to work truck fleets. Pre-orders are already being placed at a fast pace.

“We are very excited about the market response to our new line. Thousands of rotors are already in the pipeline to warehouses across the US.” said Paulin.

300 Below is the nation’s oldest and most progressive cryogenics Company. They are a green conservation company saving customers resources and solving issues. 300 Below is the founder of the commercial cryogenic processing industry has been in business continuously since 1966. Constantly involving from our origin in Detroit Michigan, they are located Decatur Illinois.

For more information contact Randy Prince, COO, 217-423-3070 rprince@300below.com

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